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Mudd Advertising

Behind the scenes: A day in the life of Shane Roberto Klein

Name: Shane Klein Nickname: Slinky, Eskay, Buckwheat, Calvin, Skay Title: Interactive Project Manager How long have you worked at Mudd: Going on 8 years What do you do here: Adjust systems in interactive to increase productivity and decrease mistakes, provide costs to our account/sales teams by estimating the time it takes to complete projects, gauge...
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Wake-Up Call in NYC Part III: Keeping That Relationship

The trip is over. We are back to phone calls and emails. Texting here and there. We know that relationships are so important in every single facet of your business. There are so many evolving ways to communicate and they will continue to expand, but the face to face will always trump all other methods....
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If it’s good enough for Harvard… Working with Mudd guarantees you have the very latest and most-comprehensive customer data!

There’s a brief article posted in the Harvard Business Journal today about winning customers by getting to know them through data.  You can see the article here: http://hbr.org/tip?date=110111 What really resonated with me was the validation of our services and what we strive to provide.  “What data really matters” is what we ask ourselves as...
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Behind the scenes: A day in the life of Michael Mudd

Name: Michael Mudd Nickname: “Magic” by some, “Muddbone” by others Title: AE Manager How long have you worked at Mudd: 7 Years What do you do here: Oversee Agency AE’s. Help out with New Business. AE for Beaty Chevrolet. Describe a typical day: Work daily with AE’s to ensure we exceed client’s goals and expectations....
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Wake-Up Call in NYC: Part II

This is the second post in a three-part series about Director of Marketing Heather Wirtz’s recent trip to New York.  Throughout this visit, Heather had the opportunity to meet with execs at several dealerships.  While she had many takeaways, for the sake of space and our readers’ attention spans, she’s chosen to blog about three...
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What Does Your POP Look Like?

There was an article featured in AdAge recently that caught my eye.  Although you can hop on over and check it out yourself (‘Get Inside A Customer’s Mind, at the Moment Your Message Appears‘), the main takeaway is this: point of purchase advertising is imperative to your success.  Why?  Because you know what the person...
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Behind the scenes: A day in the life of Chad Wauters

Name: Chad Wauters Nickname: Charlie Title: Vice President of Sales How long have you worked at Mudd: 10 ½ Years What do you do here: Oversee all automobile advertising, sales and manage activity of general sales managers, regional managers and territory managers. Describe a typical day: High activity, high energy. Close sales, work with our...
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Wake-Up Call in NYC: Part I

I recently had the privilege to travel with our VP of Sales, Chad Wauters, and Josh Moses, our Michigan and Central New York territory manager. We went and visited six clients in two and a half days in the New York area. My wonderful and kind CEO, Jim Jr., asked me to bring back three...
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The IBM of Education

Amidst tightening government regulation and pressure to live up to gainful employment promises, for-profits face tough times ahead. A while back, the Mudd blog predicted that only those for-profit universities that could make the tight turn to adapt to the changing market and government regulations would survive. Exactly how they would revolutionize the industry was...
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Views from an Intern

Adam Ross is a senior at the University of Northern Iowa and is a marketing intern at Mudd Advertising. I have been an intern at Mudd Advertising for a little over two months now, and it has been nothing short of interesting. I had an idea of what to expect when I was first brought...
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