It was only a matter of time until Google joined the trend of social media being the wave of the future in regards to online marketing and search driven results. I do have to admit that it took them a while to figure out how to create something to get involved in the social media...

During a meeting with a potential client last week, I asked what kind of reporting their current website provider offers. He pulled out a copy of the Google Analytics report they receive each month. The report had some very basic data such as visits, traffic sources, top five keywords and which web browsers the visitors...