GM Dealer Digital Solutions
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GM Dealer Digital Solution
Increase your ROI today
With Mudd Advertising's Digital Advertising program, dealers can now make the most of their match fund opportunities while capitalizing on industry leading digital solutions at the same time. Our results driven team will help you increase your ROI and gain a competitive edge with Paid Search & Display, SEO, Social Media and Video Ad campaigns. And through our GM Dealer Digital Solution offerings you'll benefit from insights backed by expert advice- giving you all the tools needed to become top in your market!
GM PPC Packages
Drive more traffic to your dealership with our exclusive PPC services
Mudd Advertising offers and exclusive, comprehensive suite of robust pay per click (PPC) services to help your dealership achieve its unique goals. From highly targeted paid search strategies to attention-grabbing display and retargeting banners, Mudd Advertising will help you get the RIGHT coverage on mobile and desktop devices.
highly targeted paid search strategies
attention-grabbing display and retargeting banners
GM Base
Up to 3 Models with 3 Offers
- Mobile
- Paid Search
- Retargeting
- Service/Fixed Ops Inclusive
- Display
- Paid Social
GM Plus
Up to 6 Models with 3 Offers
- Mobile
- Paid Search
- Retargeting
- Service/Fixed Ops Inclusive
- Display
- Paid Social
GM Premier
Up to All Models
- Mobile
- Paid Search
- Retargeting
- Service/Fixed Ops Inclusive
- Display
- Paid Social
+ Add-On
A La Carte
Up to 3 Models with 3 Offers
- Paid Social
- Display
- Video
- Plus-up SEO
- UX Management
SEO Packages that Work
Drive Traffic to Your Website
Drive more traffic to your website with search engine optimization (SEO). Only Mudd Advertising can help your brand become more visible in organic (non-paid) search engine results to improve your rankings and increase your website traffic. We successfully work with hundreds of dealers throughout the nation. That means we know the best phrases and keywords consumers use when searching for your business and products. And, we make sure your site is friendly to search engines. A must!
SEO Basic
Search Engine Results Page (SERP) Tracking Setup
- DMA Research
- Competitor Research
- Keyword Research
- Keyword Install
Site Optimization (Top 5 pgs)
- Title Tags
- Meta Descriptions
- Site Copy
Local Optimization
- Google My Business Optimization & Maintenance
- Local Directory Listing Optimization & Maintenance
Daily Monitoring & Reporting
- SERPs -Site Changes
- Google Analytics Access – SERP Dashboard to Monitor Rankings
Plus More
SEO Advanced
Vehicle Information Pages
- One for Each Model
- Max 3 Pages/Mo.
SEO Premium
Vehicle Comparison Pages
- Up to 5 Models
- 10 Pages/Yr
Get Local. Get Direct.
Online Video Placement
Mudd Advertising’s proven approach takes your video presentations to consumers as they visit the most popular major websites – national, regional, and local. We’ll also help you get your video ads on paid streaming apps to reach the demographics you desire and increase your brand awareness.
Online Video places video ads on all major websites and apps such as ESPN, CNN, Fox News, USA Today, Fox Sports Go, as well as regional sites such as local TV affiliates or newspapers. Placement is by zip code and viewers can be targeted down to interest in a specific model using data from Polk, JD Power and others.
Online Video places video ads on all major websites and apps such as ESPN, CNN, Fox News, USA Today, Fox Sports Go, as well as regional sites such as local TV affiliates or newspapers. Placement is by zip code and viewers can be targeted down to interest in a specific model using data from Polk, JD Power and others.
Website UX Management
Keeping your website updated and relevant is critical to the success of your dealership. We’ll take care of you site maintenance and ensure users can easily find what they came for—making it more likely they’ll become your lifelong customers. Our main goal is to improve user satisfaction, so we focus on using sliders, banners, timely updates, and more to improve website usability.
Website UX Basic
- Up to 3 Homepage Banners
- SRP Banner (Credit App/Trade Value)
- VDP Banner Creation & Maintenance (Credit App/Trade Value)
- New Vehicle Special Page Creation & Maintenance
- 6 UX Easy Link Buttons
Website UX Plus
Includes Website UX Basic Package, Plus…
- Pricing Rules Management
- Pricing Display Management
- Heat Map Tracking & Reporting
- Scroll Depth Tracking & Reporting
- User Funnel Tracking & Reporting
- Form Tracking & Reporting
- Event Tracking Setup
- Analytics Goals Setup
- Analytics Segment Setup
Service Campaign Packages
Grow your business on the world’s largest media platforms. Targeted digital advertising specifically designed for GM service offerings. Mudd’s library of service ads aligns with your goals and complies with Facebook’s Dealer Playbook.
Number of services (tires, oil, brakes, batteries etc.) varies by spend but should include: National Retail Program Rebates, Dealer Maintenance Pricing and dealer specific keywords
Number of services (tires, oil, brakes, batteries etc.) varies by spend but should include: National Retail Program Rebates, Dealer Maintenance Pricing and dealer specific keywords
Basic Service Package
- Mobile Search
- Paid Search
Plus Service Package
- Mobile Search
- Paid Search
- Display
- Retargeting
Premium Service Package
- Mobile Search
- Paid Search
- Display
- Retargeting
- OLA
- Social