Google Trends’s Advantages Over AdWords Keyword Planner

Move over, Keyword Planner; when it comes to SEO, Google Trends offers a superior timeline, targeting options, and related keyword data. It happened in the blink of an eye, but when it comes to SEO keyword research, Google Trends is now the better option. Google Trends launched in 2006 – with the goal of giving...
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How can pre-roll videos support search traffic?

A wave of pre-roll video is generally followed by a wave of search volume and foot traffic, meaning viewers are more inclined to search after watching the video.
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What is content marketing?

Content marketing focuses on the strategy behind the creation and sharing of your content, so that your message is being effectively packaged and delivered to the people you’re trying to reach.
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Why is Mobile Optimization Important?

Is your website optimized for mobile? If not, you could be hurting your site’s search traffic. Google updated their algorithm on April 21st to emphasize websites with a functional mobile version. If a substantial amount of your website traffic comes from mobile – and you lack a site optimized for mobile – the days since...
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What is Local SEO?

When consumers are deciding where to take their business – whether it’s a restaurant or a shop – they often turn to the Internet for help. Local SEO is all about positioning your business as what they’re looking for.
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What is SEO and Why is it Important?

So what is SEO? The term SEO is an acronym for Search Engine Optimization. It is the process of affecting the visibility of a web page in a search engine’s “organic” or un-paid search results. In the midst of the information age this is one acronym that always seems to stand out among the rest,...
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SEO 101: Most Important Factors for Higher Organic Rankings

Whether you’ve been knocked down by the Google Police, or just struggle with breaking into the top search results, the key to getting higher organic rankings comes down to providing value to your audience through your website. High organic rankings have many advantages including greater click-throughs to your site, branding power and visitor trust. A...
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Increasing Conversion Percentages with Conversion-Focused Landing Pages

The way people buy cars today is much different than in the past.  Prior to the internet, consumers would browse newspaper ads or see television commercials before visiting several dealerships looking for the car they wanted to buy.  Today, those traditional methods still exist, but the digital world has changed the way we shop for...
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Can We get a +1 for Google+?

It was only a matter of time until Google joined the trend of social media being the wave of the future in regards to online marketing and search driven results. I do have to admit that it took them a while to figure out how to create something to get involved in the social media...
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