Pre-roll ads are run through the same channels as search ads, and are therefore expected to create leads. But the biggest difference between the two is that pre-roll ads are situated between awareness and interest, targeting people who are more likely to take action later on. Search ads, on the other hand, are delivering what you want, when you want it. But a wave of pre-roll video is generally followed by a wave of search volume and foot traffic, meaning viewers are more inclined to search after watching the video. Put simply, today’s video is what lifts next month’s search.
– Pre-roll ads are treated the same as search ads, but do not create leads
– Pre-roll ads target people who are more likely to take action later on
– But pre-roll ads tend to create a wave of search volume and foot traffic
– Today’s video is what lifts next month’s search