Why is Mobile Optimization Important?

Is your website optimized for mobile? If not, you could be hurting your site’s search traffic. Google updated their algorithm on April 21st to emphasize websites with a functional mobile version. If a substantial amount of your website traffic comes from mobile – and you lack a site optimized for mobile – the days since April 21st have likely been grim when you’ve checked your Google Analytics. Before long, it will also affect your regular search traffic, as Google tends to favor sites with both a desktop and mobile version. You’ll want to check and make sure that all pages on your site are accessible from a mobile device and that average page load time is 2 seconds or less, as both of these factors are important in mobile search traffic. With this latest update from Google, it is more important than ever that you site be responsive and optimized for mobile.