Can We get a +1 for Google+?
+1: A breadth of consumer appeal
Increasing the various sources of where internet users can find your information is crucial for many reasons, but most importantly it provides the ability to reach consumers that may not be on Facebook, Twitter or any other major social networking sites.
+2: Attractive sales potential
I must first preface this by pointing out that Google+ is by no means a ‘juggernaut’ in terms of it being a sales generation network. It is important for us to must respect the fact that in the grand scheme of things this is still a socially driven site with search following closely as a significant subcomponent. With that said, when someone +1’s you, either they proceed to purchase your product or simply continue browsing the internet. Even if the interaction does not result in a sale, it is still a positive endorsement from the user. Despite that interaction not resulting in a sale, the user is still building awareness about your company by sharing your content with their own networks through Google Search, Plus Your World.
+3: Increased search rankings
The revolutionary aspect that Google has brought to the forefront is the introduction of a social model that will drive search engine results. Meaning that if your competitor is on Google+ and you are not, the +1’s they gain will naturally give them leverage in making their way up the search engine rankings. This is a phenomenal feat that no other social network has been able to seamlessly (literally) translate into search results. Many refer to this as “social search,” Google likes to call it Search, plus Your World. This is a ‘game changer’ as they say.What this means is when someone searches for something on Google [if logged into Google+], they see the activity and postings of their different Google+ circles from various sites such as YouTube, Amazon and Tumblr, for example. Essentially people can now see personal activity, profiles, and related material in Google’s search engine all drawn in from Google+. Just as anything else, there are a tremendous amount of skeptics of Google+ claiming that it is far too similar to Facebook. Nonetheless, Google+ is different enough that it has the potential to make up some ground in the social media market. Being the first on Google+ is crucial in gaining the market of followers available, before your competitors crowd the network. It’s pretty easy to see the advantages it provides as an SEO tool. So what are you waiting for, create your Google+ account today and watch the +1’s stack up.