When consumers are deciding where to take their business – whether it’s a restaurant or a shop – they often turn to the Internet for help. Local SEO is all about positioning your business as what they’re looking for. To determine which businesses show up in a consumer’s search results, Google considers several factors – not the least of which is your physical location. Taking the time to make sure that your local listings are accurate is vital to Local SEO. Your listing should also have a link back to your website, and that website should be mobile-optimized to accommodate people searching from their mobile device. Local SEO is also about cultivating ratings and reviews online, because positive word-of-mouth will help strengthen your chances of appearing in search results.