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Mudd Advertising

Will Millennials Change the Auto Industry as we know it?

Millennials have been making headlines lately and it has to do with the auto industry. Quite a combination don’t you think? While my first assumption would be that Millennials are totally in tune with the technology found inside a new set of wheels – I couldn’t be more wrong. Millennials don’t care about cars. Really....
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Mudd Marketing Takes On March Madness

As we kick off March Madness at the humble Mudd abode, we’ve seen the traffic pick up today by co-workers to drop off their brackets which made us question – what is the best method of choice?  It seems there are sites everywhere helping with every angle from statistics to algorithms to help get the...
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Weekly Wrap-Up

Do you know what today is? Well aside from it being February 17 and National Café au Lait Day (who comes up with these things?), Mudd’s weekly wrap-up is making a return! Why? Well, it’s simple. There were just too many great links surfacing around the web that it’d be a crime to not wrangle up...
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Thinking Small

Recent Volkswagen print work seems to be giving a stylistic nod to past iconic ads of the same brand. “The Original Golf” by DDB (the same agency behind “Lemon” and “Think Small”) has a simple style and wit similar to the famous 1950s ads. The same can be said about the “SpaceFox” piece (by AlmapBBDO)....
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An Unforgettable NADA

A pool shark shooting lady, NFL football stars, virtual racing games, Playboy Bunnies, George W. Bush, a Zoltar fortune teller (think Tom Hanks, BIG), 18,000 people and an amazing menagerie of automakers all cramped into a Las Vegas convention center? Yes, it has to be NADA time.
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Behind the Scenes: A Day in the Life of Dekan Wheeler

Name: Dekan Wheeler Nickname: My friends and family typically call me Deke but I’ve heard worse. Title: Academics Video Editor
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The Making of NADA Booth 2480

Check out some pics of members of the Mudd team hard at work assembling our NADA booth. Enjoy!
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Consistency: That’s Creative

Josh Beckner | Account Executive | @josh_beckner I often get asked, ‘Tell me the secret to advertising success.” And I almost always respond with one word: consistency. Consistency is the key to success in automotive advertising and advertising in general. Let’s face it, if you were to show a group of people just one commercial...
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A Game-Changing NADA

I’m a big fan of TedTalks.  If you’ve never watched one before, I highly recommend taking some time out of your day to do so.  But for the purpose of this blog, I want to draw your attention to one in particular: How Great Leaders Inspire Action by Simon Sinek.  While all 18 minutes are...
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Midwest Nice Isn’t All We Offer

Every four years, Iowa becomes the epicenter of political pundits and news headlines that cover every move (and, of course, mishap) candidates make as they seek to become the coveted Iowa Caucus frontrunner.  While the spotlight on this great state is fleeting, there is much to be said about the influence Iowa has in the...
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