YouTube: Connected TV for Auto

Let’s chat about something we’re passionate about here at Mudd—online video. We’ve been in the video game for over 40 years, so you could say it’s kind of our thing.

According to a survey by Kantar and Google, 82% of people who are serious about buying a car took action at a local dealership after watching an online video. That means these viewers were already interested, then they watched a video that  prompted them to take the next step—whether that was calling, finding, or visiting a dealer. The impact of video, especially in the automotive world, is undeniable.

82% of people who are serious about buying a car took action at a local dealership after watching an online video

These days, Connected TV (CTV) and YouTube are the dynamic duo for automotive advertising. With 113 million households now streaming via connected devices, CTV has outpaced traditional TV. Plus, YouTube is still the go-to on TV screens, with viewership engagement up 4% from 2021 to 2023.

Want to know how you can tap into the power of YouTube TV and YouTube on TV screens for your advertising? Just ask your Mudd representative—we’re here to help!