When going over a checklist for your website, there’s a good chance that alt-text won’t occupy a prominent place on the list, if it appears at all.  But alt-text, also known as alt-tags, is a valuable, often overlooked part of search engine optimization (SEO). Not only that, but it’s an easy procedure to do well,...

In early 2016, one of our key accounts moved from a colleague to myself. This colleague is amazing – an A+ player with outstanding diligence. She possesses qualities I wish I had. However, she could see the account was missing its potential. Soon after the transition, we brought results to new levels, and reenergized this...

If you’re looking for the traditional office experience, don’t come to Mudd advertising. Sure, you’ll see cubicles and desks just like any other office, but it may be hard to find a private gym, café and film studio anywhere else. But what I’ve learned from my brief time interning- other than the importance of coffee...

[vc_row][vc_column][vc_column_text] Last Thursday, we got a visit from our friends at Google. They took a tour of our facility and talked to us about how we could improve and grow our online strategy. Google was able to give us a lot of insight and research about how people buy cars. Now, we can share that...

For years I’ve been working with the auto lead data format specifications, creating ADF records and sending the data to CRMs. After about preparing auto lead data format templates several dozen times, studying and restudying the Auto-lead Data Format (ADF) specifications and writing and rewriting virtually the same XML over and over again, I decided it was...

Gmail Sponsored Promotions (GSP) was released from beta nearly 8 months ago, providing huge results. According to the most recently reported period (February 2016), Google’s e-mail service had 1 billion active users worldwide, and it’s still growing. Advertisers are taking advantage of this growing audience by using Gmail Sponsored Promotions to provide relevant and targeted...

Every business has some objective it needs to have its customers complete to stay in business. This is true with brick and mortar stores and businesses who operate completely online. When a customer completes this objective, it is considered a conversion. In internet marketing, a conversion is when a customer completes a desired action online....

One might ask when is the best time for my business to post on Facebook, Twitter, or other social media accounts. Unfortunately, there is no mathematical equation to plug in what you are posting, the type of business you are and who you are targeting to get the answer. If it were that easy, posting...

The studio at Mudd Advertising is one of those features that a lot of people talk about, but not many people know what goes on in there. We have a 3,100 sq ft space that can transform into anything you can imagine. Our team of production professionals brings your creative ideas it to life. THE...

The ability to query Google Sheets as though it were a database is absolutely awesome. There’s just one small challenge: You can’t reference columns by header labels, i.e. the names you add the first row of each column. This limitation exists probably because the first row of a spreadsheet is no different from all the other...