Top 5 Panels to Attend at the 2015 NADA Convention

Representatives from Mudd Advertising will be attending the annual National Automobile Dealers Association Convention in San Francisco from January 22-25. The NADA is a fantastic organization that represents almost 16,000 new-car and new-truck dealerships, and we could not be more excited for the opportunity to develop new relationships, learn from the best and grow as a business. If you’ve ever been to an NADA Convention before, then you’re well aware that their selection of panels is outstanding – which can both a blessing and a curse. Managing your schedule and deciding which panels are best worth your time can be challenging, to say the least. Well, allow us to do a little of the leg work for you! We’ve put together a list of the five workshops we are most excited to attend – even though we wish we could be in the crowd for each and every one. Best Ideas and Practices From NADA 20 Groups This panel will provide actual examples of what other dealerships are doing, presenting a unique opportunity for you to observe the results from campaigns across the country. Mobile in 2015 Mobile devices account for almost a third of web traffic. This panel will help underline the importance of optimizing your mobile site to be as unique and powerful as your desktop site, and not missing out on potential traffic. The Death of Traditional Media Has Been Exaggerated Don’t believe the rumors. Traditional advertising is alive and well and this panel is all about finding the right balance between digital and traditional efforts – something that Mudd believes in wholeheartedly. Two Google Advertising Tactics You Aren’t Using As a Managed Agency Partner, Mudd has established a relationship with Google that allows for us to be ahead of the curve. Google has mastered the art of search remarketing and enhanced campaigns – and would like to share the secrets of their success in this panel. Let Your Social Media Sell Your Service Everyone places an emphasis on car-buying, but don’t neglect your service shop. Social media is a perfect tool for advertising service specials, and this panel will seek to help you expand that part of your advertising efforts. For a full schedule of the workshops, click here. For our clients that will also be in attendance, you’re invited to an exclusive breakfast at the Google office in San Francisco – just one mile from the NADA Convention. Contact your representative for further details. Otherwise, we’ll see you in San Francisco!