Automotive Credit Team (ACT) logoAUTOMOTIVE CREDIT TEAM

Turn 30 Minutes of Airtime Into Qualified Special Finance Leads

A Complete Special Finance Marketing System Built to Generate Phone Calls

ACT Now (Automotive Credit Team) isn't just another television commercial. It's a professionally produced 30-minute infomercial designed to educate consumers, build trust, and motivate credit-challenged buyers to call your dealership's Special Finance department.

Every broadcast is customized with your dealership's dedicated phone number, so every call comes directly to your Special Finance team—not a call center.

Why It Works

Consumers with credit challenges often don't respond to traditional automotive advertising because they assume they won't qualify. ACT Now changes that.

The program walks viewers through real-life financial situations including:

Bankruptcy
Divorce
Medical Debt
Job Loss
Repossessions
Credit Setbacks

Instead of selling vehicles, the show sells hope, education, and solutions—making viewers far more comfortable picking up the phone and asking for help.

By the time they call, they're already looking for a dealership that understands their situation.

Customized for Your Dealership

Every ACT Now campaign includes:

  • Your dealership phone number displayed throughout the program
  • Calls routed directly to your Special Finance department
  • Optional dealership branding
  • Market-exclusive phone tracking
  • Ready for local television or cable placement

Every response becomes your lead.

Pair It with Direct Mail for Even Greater Results

The most successful campaigns combine the television program with targeted Special Finance direct mail.

Your mail pieces invite consumers to watch the upcoming television special or call immediately, while the infomercial reinforces your message, builds credibility, and motivates viewers to take action.

The result is a coordinated campaign that reaches consumers through multiple touchpoints while delivering consistent messaging.

More Than an Infomercial

ACT Now becomes an extension of your Special Finance department.

Instead of relying solely on 30-second commercials, you're providing viewers with a complete presentation that answers questions, removes objections, and encourages immediate action.

It works while your sales staff sleeps.

Benefits for Your Dealership

Generate qualified Special Finance phone calls
Build trust with credit-challenged buyers
Differentiate your dealership from local competitors
Increase showroom traffic
Support direct mail and digital campaigns
Maximize underutilized television inventory
Route every lead directly to your dealership

Give Credit-Challenged Buyers a Reason to Call

When consumers believe no one will approve them, they stop shopping. ACT Now changes that conversation.

By educating viewers, reducing anxiety, and providing a clear path forward, this proven 30-minute television program helps your dealership connect with buyers who are actively looking for a second chance.

Ready to put ACT Now to work in your market?

Contact us today to learn how this turnkey Special Finance marketing system can start generating qualified calls for your dealership.