About two years ago, TargetClick Marketing Solutions made a big change as we joined the Mudd Advertising team and became “TargetClick Powered by Mudd.” It was just we three founders and a couple of interns and we picked up our office (read: a few computers and an over-the-door basketball hoop) and moved down the street. Since then, we’ve grown to nearly 40 digitally-focused team members, worked with hundreds of clients and merged our team with the “traditional” side to operate as a true full-service agency.
Initially, we retained much of the TargetClick identity, which is why you are reading this on the TargetClick blog, possibly via the TargetClick Facebook or Twitter. We figured what we had been doing was working, so we should keep doing it. That was true and we did it that way for a while, but there seemed to be a disconnect between us and the rest of the organization.
At Mudd, and across the entire advertising industry, there has been a lot of conversation about the convergence of the traditional and digital sects. In fact, we have often preached that in order to be effective, you need a truly integrated campaign. After months of saying things like “the right hand has to talk to the left hand,” “we all need to be on the same page” and some other fun office clichés, we’ve finally started to make that transition. Mudd, which was formerly made up of separate divisions, is officially operating as a single team. The signs department, production studio, call center, direct mail, digital and full-service divisions are moving in a unified direction with one goal in mind: creating opportunities for our clients to succeed.
Some of this takes place on paper – the accounting team changes the way they do financial statements. Some of this takes place in seating arrangements – we’re moving people around to sit by those they work closely with each day. Lastly, some of this takes place in our branding. Over the next 30-60 days we’ll being phasing out the name “TargetClick” and moving all of our efforts under the Mudd name. It’s still the same people and we’ll still do absurd things like eat a plate of brownies for $11 and dress up in themed costumes for Halloween. We’ll just post it on the Mudd Facebook and Mudd Blog.
We’ve got a lot of loyal fans and followers and social media (Hi, Mom!) so I’m writing this to make sure everyone still knows where to find us as we make this move. It’ll be a little different to put away our lime green target, but the red swoosh is pretty cool, too. See you on Mudd.com!