Recently, a good portion of the Mudd EQ team ventured down south to New Orleans to be a part of this year’s John Deere Users Group (JDUG). This event provides attending John Deere dealers from across the country the opportunity to come together and learn more on how they can improve their operations both internally and externally. In between workshops, participants had the opportunity to mingle amongst themselves and visit the various vendors that were at the show with the intentions of informing dealers how they could help improve their business. There were companies from many different industries in attendance offering their services varying from recruiting quality employees to helping with online presence.
As a digital advertising company, this event provided our company with a fantastic opportunity to get in front of clients/potential clients and let them see why we do what we do and how it helps them. We were also able to display our passion for our work in a way that is difficult to convey through phone calls and emails. It was fantastic to be able to meet with all of the different participants to be able to hear their thoughts, concerns and varying degrees of knowledge in not only the world of John Deere but also internet marketing. This information has certainly proved to be invaluable as it has allowed us to target where we can help dealers and what they need to know from us to feel good about our services.
This year was also very big for Mudd EQ as this was our second year at this event and we wanted to make as big of splash as we could by unveiling our new online platform, the “Equalizer.” (Check it out: http://sinclairtractor.com). This new platform focuses on spotlighting a dealership’s used inventory in a way that is user friendly. Not only is your inventory the main focus of this site, but it is also optimized to work with Google’s Product Listing Ads to generate search engine traffic. See Greg Jass’s blog for more details about the “Equalizer” platform.
While our time in New Orleans was short-lived, the value of this our time spent there will undoubtedly live on through the work that we at Mudd EQ do with our clients. I feel that the greatest achievement from this convention isn’t the sales that come from it but rather the knowledge we were able to share.