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Using the Google Display Network in Digital Advertising
The Google Display Network allows you to advertise on popular websites, blogs, videos and apps while also allowing you to advertise with images and video ads. It allows you to target someone with specific interests and online behaviors. Combined with a Google Search Network, this can be a great duo for your business! It can match webpages based on keywords, behaviors of web users you are trying to reach, interest and topics of web users you are trying to reach, and even webpages that are being used by your previous site visitors. It can also exclude webpages with content that you do not want to target. This gives you a way to reach people who actually want to hear about your company.
The Google Display Network campaigns reach 80% of global internet users. This type of reach and impression possibility along with targeting options make for an optimal method to get the word out about your business. Display ads are key for branding campaigns and product promotion because they are shown a lot, which usually results in a high number of impressions. However, it’s not as expensive as it might seem because you are only charged when someone clicks on your ad. There are different types of display ads that we personally use at Mudd Advertising in our Digital Marketing.
Image Ads
Image ads may be what you know as a banner ad. When you see a still advertising image along the side of your page you are surfing, in the middle of a blog, along the top of the screen or many other places, it is known as an image ad. We use these types of ads to target interest and topic specific users. We use three different sizes of images here at Mudd:
- A rectangular ad which can be placed anywhere that it will fit
- A skyscraper ad, which is tall and skinny, usually placed along the left or right side of the page
- A leaderboard ad, which is short and wide, typically located along the top and bottom of the page
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