Thinking Small

Recent Volkswagen print work seems to be giving a stylistic nod to past iconic ads of the same brand. “The Original Golf” by DDB (the same agency behind “Lemon” and “Think Small”) has a simple style and wit similar to the famous 1950s ads. The same can be said about the “SpaceFox” piece (by AlmapBBDO). In both sets the visuals are telling more of the story than the actual words. I feel that this effective approach is often forgotten about in automotive advertising. Consumers want to hear about every bell and whistle their car will have; Keeping it simple can be a challenge. Whether intentional or not, the simple messaging used in these recent VW ads resembles the same effectiveness as the classic 1950s pieces. Kudos.   Source: Think Small Images via: Top left, top right, bottom left, bottom right