/
/
Traditional and Digital Marketing: Best of Friends
As a digital marketing company, you might think we preach all digital, all the time. That’s not necessarily true. As a part of Mudd Advertising, a company that’s been in advertising for more than 30 years, we are constantly exposed to the value of all types of marketing. We see dealers sell 50 cars in a weekend off a direct mail piece, and know that radio jingles can be a staple in one’s morning drive. That’s why it’s so important to connect traditional and digital efforts and make sure they work together.
Just for fun, let’s take a moment to see how many clichés we can find about this:
- Bridge the gap
- Right hand talking to the left hand
- All on the same page
- Synergistic Solutions
- Seamless integration
- Produce a TV spot publicizing a specific campaign and driving viewers to a dealer’s website, place a banner on the home page of the site so it’s the first thing users see, direct said banner to a conversion page that elaborates on the offer and gives the user an opportunity to take advantage of it.
- Use a direct mail piece to take potential customers to a Personalized URL (pURL) where they can watch a video and submit a form to receive an offer, than use the call center to contact customers who activated their pURL, but didn’t convert.
- Ensure our SEM campaign is running during the times when a national company is running prime time ads so that local branches (franchises, dealerships, etc.) can capture the web traffic, and then take them to a landing page that supports the same offer they just saw on TV.
Recent Posts
Mudd Advertising
Let’s leverage!
Mudd Advertising
Politics Schmolitics!
Mudd Advertising
Mudd has been promoted to Google Premier Partner
All Categories
Tags
anonymous website visitor identification
automotive
branding
cable
case study
chevrolet
chevy
data
digital marketing
direct marketing
display
dynamic inventory display
facebook
first party
google
google analytics
google premier partner
internet marketing
local seo
Matthew Moody
media
mobile search
mobile seo
MUDDid
online marketing
online video
organic
organic search
pay per click
political
ppc
promotion
retargeting
search engine marketing
search engine optimization
sem
seo
social advertising
social media
social media marketing
strategy
traditional marketing
traditional media
Volunteer Spotlight
youtube