It’s no coincidence when you see advertisements for websites you’ve visited in the past show up later on other pages across the web. These ads come as a result of retargeting, which is a display advertising method that places a special code known as “cookies” on your browser when you visited websites that are running retargeting campaigns. These ads will then follow you all over the internet and serve as a constant reminder about the page you previously viewed. If you’re running ads on the display network online, having retargeting ads can give you the chance to target an audience that has already expressed interested in your brand. There are plenty of other great reasons to include retargeting in your digital advertising efforts. Listed below are my five favorite benefits of retargeting.
1. Choose Your Audience
When you run display ads online, you never quite know who is going to see your ads. By using retargeting, you can have more control over who your ads will target. You have a few different options when you create your audience settings. For example, if someone has visited a specific webpage on your site in the past, you can set your ad to show only to those people. You can even go broader and select multiple pages or even your entire website. By using these settings, you can target people who are already interested and familiar with what you have to offer.
2. Lower Cost-Per-Clicks
Retargeting display ads tend to have lower cost-per-clicks compared to other types on online search ads. You can setup your bids in two different ways. The first way is to get charged for every thousand views your ad receives. The other option is to pay for each click you receive. Either of these methods can help you run successful campaigns. By using retargeting, you can get the most out of your advertising budget.
3. High Impressions
As long as you have a big enough retargeting list, you can achieve a high amount impressions through retargeting campaigns. As more people visit your site while you are running the campaign, the larger your list will continue to grow.
4. Reach Your Current Customers
If you add new products or promotions, you can easily let your current customers know about it through retargeting. This is a great way to give your past customers a reason to come back to your site and purchase from you again.
5. Branding Benefits
Retargeting display ads can also provide you with an opportunity to expose your brand and raise awareness. By having your ads showing all over the internet, you will be able to make people keep your brand in mind. Even if your audience isn’t planning on purchasing anything in the near future, display ads will keep your brand at the top of customer minds for the future.
If you are considering retargeting, contact us and we can help you get set up. Whether you want to reach your audience on through the Google network or on Facebook, we can make it happen!