/
/
The Essentials for your Business on the New Facebook
If you’re using Facebook for business, you’ve probably noticed the mandatory switch to Timeline in more ways than one. Not only do you need to find your all-time best picture for your personal cover photo, you’ve got to figure out how to put your business’s best foot forward. Without being too sales-y, too promotional or even too informational, that is. This Facebook update is a little different from some of the others we’ve experienced. It’s not just a layout change; it includes some new regulations as well. Some speculate that this is connected to the social network’s IPO rumors; these could be regulations to prevent future investors from abusing the initial purpose.
Anyway, on to what really matters to you: what you need to know about the new Facebook.
MyEntre.Net does a great job of inspiring, without being too sales-y.[/caption]
Next, it’s important to consider some of the other significant changes:
- Facebook forced all accounts to the Timeline layout on March 30, 2012.
- Changes include cover photo, custom tabs, private messages, milestones and posts
- TargetClick Marketing can help! If you don’t know how (or don’t want to learn how) to make all these changes, we can get you back on track. Email Therese to learn more about what we can do.
![MyEntre.Net Cover Photo MyEntre.Net Cover Photo](http://targetclickmarketing.com/wp-content/uploads/2012/04/MyEntre.Net-Cover-Photo.jpg)
- Custom tabs: You can still use this concept, but it’s called an App and you can’t make it your default. Four appear automatically below your cover photo, but you can expand up to eight. If you put nothing here, it will default to other Facebook features like Photos, Likes, Maps, etc.
- Private Messages: Your fans can now contact you via Messages. It’s sort of like a contact form, but for your Facebook page. Or like a Direct Message from Twitter. Whatever analogy you use, the new Facebook allows fans to initiate a conversation with your organization.
- Milestones: You can add Milestones to your timeline like “Opened for Business,” “Added a new location,” or “Our 20th Anniversary.” Let fans know your most significant dates and add a picture to help it stand out. Images should be 843 X 403 pixels.
- Posts: Posts can be “pinned” or “highlighted” as a way to draw more attention to your important information. Highlighted posts span both columns on the timeline and pinned posts are “pinned” to the top of your feed for up to seven days.
Recent Posts
Mudd Advertising
How Mudd Embraces the Electric Vehicle Future
Mudd Advertising
On the Sunny Side of the Street
Mudd Advertising
Our Passion Project at Mudd Advertising
All Categories
Tags
aia ads
automotive
automotive advertising
case study
chevrolet
chevy
ctv
digital marketing
direct marketing
display
dynamic inventory display
first party
gbp
google
google analytics
google premier partner
google shopping ads
internet marketing
local seo
media
mobile search
mobile seo
MUDDid
online marketing
pay per click
pmax
political
ppc
promotion
radio
retargeting
search engine marketing
search engine optimization
sem
seo
social
social advertising
social media
social media marketing
traditional marketing
traditional media
ux management
video advertising
vla
youtube