January 16, 2014

Calculate and Display the Optimum CPC in Kenshoo

With the help of Kenshoo’s custom metrics feature, it’s possible to have Kenshoo display the average break-even CPC, the average¬†optimal CPC and a rough recommendation for adjusting the max CPC. Kenshoo will calculate and display these custom metrics for the profile as well as for each campaign, of course. In order to implement these custom...