Last year’s auto dealership profits were the best ever and this year is on the road to topping last year.   According to a study by the National Automobile Dealers Association pretax profit at the average U.S. dealership rose 6 percent. Average dealership’s new-vehicle departments reported having the highest net profits since 2004. The used-vehicle...

The Content Marketing Institute recently released a pyramid that can break down the success of any content marketing campaign. There are three levels to this pyramid: Primary content indicators: Primary indicators are the types of measurements that your CXO wants to know about (e.g., sales, costs savings, retention rates). Secondary content indicators: Secondary indicators are...