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July 16, 2013

Automotive future looks promising as 2012 was the best year ever

Last year’s auto dealership profits were the best ever and this year is on the road to topping last year.   According to a study by the National Automobile Dealers Association pretax profit at the average U.S. dealership rose 6 percent. Average dealership’s new-vehicle departments reported having the highest net profits since 2004. The used-vehicle...
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How to Measure the Success of a Content Marketing Strategy

The Content Marketing Institute recently released a pyramid that can break down the success of any content marketing campaign. There are three levels to this pyramid: Primary content indicators: Primary indicators are the types of measurements that your CXO wants to know about (e.g., sales, costs savings, retention rates). Secondary content indicators: Secondary indicators are...
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