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December 18, 2012

Click-To-Call Advertising: Be Louder Than “Call Me Maybe”

The Smartphone – a pocket-sized communications and computing powerhouse – has become the go-to sidekick of the modern consumer.  Indeed, in May 2012, Google reported that 44% of the US population owned a Smartphone; 62% of such individuals used their devices every day to place calls, navigate the Internet and download or utilize Mobile apps.  Given...
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