One of our Arizona Cadillac dealers had a previous, “New Cadillac Record,” of 44. In November, they broke that store record by 10, then followed it by re-breaking that record with 57 in December. 111 Total New Cadillacs sold in a 60-day time frame. The dealership invested CADILLAC ONLY budget for both Google Shopping Ads and Dynamic Inventory Display over that 60 days, driving an increase in traffic to their website of 158%, more than doubling the eyes they’ve had on their inventory which increased leads over this 60 day time frame by 14%.