Clients
Gateway Buick GMC
Category:
full-service, digital marketing,
traditional marketing, direct marketing
Date:
23 January, 2023
Objectives
New to the market in 2010, Gateway Buick GMC called on Mudd Advertising to help build a name and reputation that would help them develop, grow, and sustain a customer data base.
Challenges
A new name to automotive consumers, messaging required a precise reach and high-frequency overtime. Continued growth over nearly 13 years would necessitate consistency and continual, data-driven tweaks to creative and media strategy.
Solutions
Over the last 12+ years, Mudd Advertising has worked with Gateway in building, maintaining, and growing its brand and market share. Consistently honed traditional and digital media strategies have been created to engage a precisely identified audience. Mudd has helped build a very large database of valued customers and helped them become synonymous with the tagline "Gateway's Got It!"
Gateway Buick GMC
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