Coulter Cadillac Phoenix

Clients

Coulter Cadillac Phoenix

Category:

digital marketing, google shopping ads, dynamic inventory display

Date:

26 January, 2023

54
New Cadillac’s Sold
Nov 2022
57
New Cadillac’s Sold
Dec 2022
37 %
Increase in Sales YOY
158 %
Increase in Site Traffic
14 %
Increase In Leads YOY
Coulter Cadillac Phoenix

RESULTS

Store Records Broken 2 Months Straight!

Coulter Cadillac Phoenix had a previous, “New Cadillac Record,” of 44. In November, they broke that store record by 10, then followed it up by re-breaking that record with 57 in December. 111 Total New Cadillacs sold in a 60 day time frame. The dealership invested CADILLAC ONLY budget for both Google Shopping Ads and Dynamic Inventory Display over that 60 days, driving an increase in traffic to their website of 158%, more than doubling the eyes they’ve had on their inventory which increased leads over this 60 day time frame by 14%.

END RESULT:

Coulter Cadillac Phoenix was recognized as, “Dealer of the Year,” for the Western Region. November and December helped them hit 110% of their yearly objective with Mudd Advertising.
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