Digital Marketing Specialist

Mudd Advertising’s™ Mission

Developing leaders to serve automotive dealers and partners by providing effective advertising and measured results.

 

Our Values

Family, Passion, Excellence

 

Essential Job Duties

  • Create paid advertising campaigns for search, display, and video within Google AdWords
  • Optimize campaigns to achieve and excel benchmark KPIs
  • Ability to multitask and manage multiple AdWords accounts running simultaneously
  • Input and monitor budget performance using a bid management tool
  • Setup onsite campaign measurement for paid campaigns using Google Analytics and Google Tag Manager
  • Learn new advertising platforms and campaign types to expand our business

Requirements

  • Two years of experience running campaigns in Google AdWords
  • Experience with Google Analytics and Google Tag Manager
  • Strong communication and organizational skills
  • Ability to work independently as well as within a team
  • Proficient in Microsoft Office Suite
  • Ability to follow and document new processes for campaign execution
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Cedar Falls Iowa

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