The automotive sales journey is unique.
Buying a car isn’t an impulse decision; it’s a well-considered process that involves multiple touchpoints. From viewing a specific vehicle model on your website to researching financing options, prospective buyers are constantly evaluating. This is where retargeting plays a crucial role.
Automotive customers often visit your site, browse inventory, or initiate a lead, but they rarely convert immediately. Retargeting allows you to reach them again—whether they’re researching on a competitor’s site, scrolling through social media, or reading the news. By staying in front of them with targeted, relevant ads, you ensure your dealership remains at the top of their minds when they're ready to purchase.
Display Ads
Reinforce your message with visually compelling display ads that follow potential customers as they browse the web. These ads feature vehicles or services they’ve already shown interest in, making it easy for them to re-engage with your dealership.
Dynamic Retargeting
When a visitor leaves your site, dynamic retargeting enables us to serve ads showcasing the exact vehicles or offers they viewed. Whether it’s a specific SUV they configured or a lease offer they explored, our technology brings them back to complete the journey.
Social Media Retargeting
Your potential buyers spend hours on platforms like Facebook and Instagram. We create custom ad campaigns that show up in their feeds, reminding them of the vehicles or services they browsed on your site. Social retargeting can also promote dealership events, service specials, or trade-in offers.
Video Retargeting
For customers who watched your videos or engaged with visual content, we use video retargeting on platforms like YouTube. These personalized video ads continue the conversation, showcasing the features of a specific vehicle they’re interested in.
Email Retargeting
If a potential buyer fills out part of a lead form, views specific cars, or abandons a booking request, we use email retargeting to send timely, personalized follow-up emails. These emails can include inventory highlights, financing reminders, or invitations to visit the showroom.
Step 1: Audience Segmentation
We segment your audience based on their online behavior. Whether they viewed specific vehicle models, used your trade-in calculator, or read about your latest service offers, we identify where they are in the buying cycle and create tailored ads that speak directly to their interests.
Step 2: Ad Creation & Optimization
Our creative team builds compelling ad campaigns that resonate with each audience segment. We craft ads that not only look great but also highlight the right vehicles, offers, and services, encouraging clicks and conversions.
Step 3: Tracking & Attribution
We use advanced tracking and analytics to monitor every interaction, ensuring we can measure the impact of your retargeting efforts. From the first touchpoint to the final sale, we make sure every click counts.
Step 4: Campaign Management & Optimization
Once your campaign is live, our work is just beginning. We constantly monitor performance, conducting A/B testing to identify which ads perform best. We also adjust bids, refine audience segments, and optimize creative to ensure your retargeting strategy delivers maximum ROI.
Personalization at Scale
Reach each potential customer with tailored ads, whether they’re looking for a new SUV, used sedan, or the latest lease offer.
Increased Conversion Rates
Retargeting ensures that warm leads come back to your dealership when they’re ready to convert.
Optimized Ad Spend
Retargeting focuses on prospects who have already engaged, maximizing your budget by focusing on those most likely to convert.
Cross-Device Targeting
Whether your customers are browsing on desktop, mobile, or tablet, our campaigns follow them across devices.
Increased Dealership Traffic
From boosting return website visitors to encouraging showroom visits, retargeting increases engagement at every level.
Dedicated Team
Dedicated Team
Our in-house team of automotive marketing experts works closely with you to ensure that every retargeting campaign is fine-tuned to meet your specific needs and goals.
Industry Expertise
Industry Expertise
With over 40 years of experience, we know the ins and outs of the automotive industry. We’ve seen trends come and go, but what never changes is the need for targeted, personalized engagement.
Proven Success
Proven Success
Hundreds of dealerships nationwide trust us to manage their retargeting campaigns. Our deep understanding of automotive buyer behavior allows us to deliver results time and time again.
Cutting-Edge Technology
Cutting-Edge Technology
We use the latest retargeting tools and platforms to track your audience and deliver precise, effective ads.
Mudd has been assisting our dealership group with advertising for over 5 years. They are very professional and make recommendations based on what they know will work based on the market and our unique needs. They bring the latest tools and techniques that you only get with a larger organization but do so with such personalized service. I highly recommend Mudd Advertising.
L. Wilcox