156%
The Rise of Connected TV in Auto Marketing
Year-over-year growth in CTV ad spend among our dealer partners
3.2x
First-Party Data Advantage
Higher conversion rate for campaigns using first-party data targeting
94%
Attribution Accuracy
Of sales now trackable through MuddVision attribution platform
Latest Report
808.6 KB
2025 NADA Report Highlights
Condensed insights from key data points included in the 2025 NADA Full Year Report.
Key Highlights
- Tightening inventory and a diverging trend in days' supply.
- Why affordability is a key driver in 2026.
- Used vehicles becoming harder to find, driving up costs of acquisition.
- Efficiency and accountability in ad spend are key differentiators for successful dealerships.
- Shifts in advertising expenditures show a shift as dealers strive to own more of their digital presence.
