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AI is the new dashboard. Eighty-two percent of dealers use it. Nine percent say it made them money. The arithmetic carries it. Six weeks ago I wrote about the mirror. The dashboard. The screen full of clicks, sessions and conversions that shows us motion and lets us call it progress. I said the mirror wasn't lying. It just couldn't tell us whether the reflection was the outcome our business exists to create.
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Condensed insights from key data points included in the 2025 NADA Full Year Report.
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Mudd Summit 2026 brings Automotive Industry Leaders together to talk strategy to help dealers get a competitive advantage in their market. Hear direct from experts on how to make 2027 your dealership's best year yet! Dealers are welcome to attend in person or online!
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