The automotive retail experience begins long before a customer steps inside your showroom. It begins at the curb. Exterior sale banners, promotional flags, price-point windshield stickers, and branded lot signage form the first chapter of your customer’s story — and that chapter determines whether there is a second.
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For years, the automotive industry has relied on a reactive marketing model: wait for a consumer to search for a vehicle, then outbid the competition for that click. However, by the time a shopper types "third-row SUV" into a search engine, they are already deep in the funnel — and the cost to acquire that customer is at its peak.
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In the current automotive landscape, it is easy to become overwhelmed by the sheer volume of available platforms. Every month, a new "must-have" tool emerges, promising to revolutionize your digital presence. However, for many dealers, this results in a fragmented tech stack where the platforms dictate the strategy, rather than the dealership’s actual business objectives.
The automotive landscape isn't just shifting; it’s being rewritten by how the next generation of buyers interacts with technology. At Mudd Advertising, we’re seeing a fundamental change in the "path to purchase" that every dealer needs to have on their radar. Download free playbook
With a foreword by legendary CEO Alan Mulally—and insights drawn from an exclusive interview with him—The Ad Man 2.0 opens with one of the most respected leadership voices in modern business.
