Cedar Falls, Iowa — Mudd Publishing is proud to announce the official launch of The Ad Man 2.0, a definitive guide to modern marketing authored by industry veterans Jim Mudd Sr, Clifton Lambreth, and Rob Mudd. The book serves as both a manifesto and a tactical roadmap for businesses navigating the increasingly complex intersection of traditional values and emerging technology.
As the digital landscape becomes more crowded, many brands have lost sight of the foundational human psychology that drives commerce. The Ad Man 2.0 bridges this gap, arguing that while technology provides the tools, it is timeless principles — authenticity, storytelling, and strategic discipline — that deliver consistent results.
With a foreword by legendary CEO Alan Mulally — and insights drawn from an exclusive interview with him — The Ad Man 2.0 opens with one of the most respected leadership voices in modern business.
This powerful business fable explores what happens when success meets succession… and when a founder must decide how to pass on more than a company.
Launch Highlights & Notable Endorsements
The book's rollout featured high-profile support from sports legends and business icons, including Ken Blanchard and Darryl Strawberry, who joined the authors for the official launch at NADA 2026. The collaboration highlights the book's universal themes of performance, resilience, and the "winning" mindset required in today's competitive market.
Key Themes Explored in The Ad Man 2.0
Principles Over Platforms: The "why" behind your marketing must always precede the "how."
The Results-Driven Mindset: Moving beyond "vanity metrics" to achieve real-world ROI.
The Making of a Modern Legend: Insights into the legacy of Jim Mudd Sr. and the evolution of the Mudd Advertising philosophy.
Technology as an Accelerator: How to leverage modern tools without losing the human touch.
About the Authors
The Ad Man 2.0 brings together decades of elite-level experience. Jim Mudd and Rob Mudd carry forward the legacy of one of the nation's most successful advertising powerhouses, while Clifton Lambreth brings a wealth of corporate expertise from his distinguished career at Ford Motor Company. Together, they offer a rare 360-degree view of the advertising industry.
The Ad Man 2.0 is available now for purchase on Amazon. For more information, to request a review copy, or to schedule an interview with the authors, please visit www.theadmanbook.com.
