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Case Study

Wisconsin Dealer Group

How a multi-location dealer group used Vin Select to move aged inventory and dominate local market share.

InventoryVin SelectMulti-Location
Wisconsin Dealer Group
+108%
Sales Growth

+0%

Sales Growth

0%

Inventory Turn Improvement

0.0x

ROI on Marketing Spend

0

Days Avg Days to Sale (from 67)

The Challenge

This multi-location dealer group in Wisconsin was facing a critical inventory problem. With vehicles sitting on lots for an average of 67 days and competitors aggressively capturing market share, they needed a data-driven solution to turn things around.

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Aged inventory sitting on lots for 60+ days
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Losing market share to aggressive competitors
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Disconnected marketing channels
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No visibility into which campaigns drove sales

The Solution

We deployed our Vin Select platform to create a targeted, data-driven approach to inventory marketing. By connecting their DMS data directly to our campaign engine, we could dynamically target the right buyers for specific vehicles.

Deployed Vin Select for targeted inventory marketing
Unified all channels under MuddVision attribution
Created dynamic creative based on inventory age
Implemented real-time performance dashboards

The Results

Within six months of implementation, the dealer group saw transformational results across every key metric. They went from struggling with aged inventory to becoming the market leader in their primary DMA.

108% increase in sales volume within 6 months
Reduced average days to sale from 67 to 28 days
Captured #1 market share in primary DMA
3.2x return on every marketing dollar spent
""Mudd's Vin Select platform completely transformed how we approach inventory marketing. We went from guessing to knowing exactly which vehicles to push and to whom.""
Marketing Director Wisconsin Dealer Group
wisconsin-dealer-group
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