How a multi-location dealer group used Vin Select to move aged inventory and dominate local market share.

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Sales Growth
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Inventory Turn Improvement
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ROI on Marketing Spend
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Days Avg Days to Sale (from 67)
This multi-location dealer group in Wisconsin was facing a critical inventory problem. With vehicles sitting on lots for an average of 67 days and competitors aggressively capturing market share, they needed a data-driven solution to turn things around.
We deployed our Vin Select platform to create a targeted, data-driven approach to inventory marketing. By connecting their DMS data directly to our campaign engine, we could dynamically target the right buyers for specific vehicles.
Within six months of implementation, the dealer group saw transformational results across every key metric. They went from struggling with aged inventory to becoming the market leader in their primary DMA.
""Mudd's Vin Select platform completely transformed how we approach inventory marketing. We went from guessing to knowing exactly which vehicles to push and to whom.""
