Mudd Advertising's data-driven approach delivers measurable growth for Honda dealership.
0%
of New Car Objective
0.0%
Engagement Rate
A Honda dealership in the Midwest tasked Mudd Advertising with growing its new car sales and increasing the number of key KPI's including form submissions, calls and VDP views.
The Mudd Advertising team strategized with the dealer to formulate a plan of attack to help them reach their goals. The key differentiators put into action included: (1) Mudd Propel Ad Platform-implementing speed to market via automation, with ads launching at the start of every month. (2) People Before Platform Strategy-Ingesting 1st party data to reach the right buyers. (3) Omni-Channel Executions-Consistent messaging across all channels to create an echo effect in the market.
With the Mudd Advertising strategy activated, the dealership say 109% increase in website traffic year-over-year, 89.51% engagement rate on all traffic, 91% growth YOY of key lead metrics including form submissions, calls and VDP. Record-breaking results were generated including reaching 120%+ of their new car objective over multiple months in 2026.
"#1 in the district! We led the district in % to new car objective last month."
