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Case Study

27% Growth in Month One!

By laying the right foundation through our proven framework of PEOPLE. PROCESS. PRODUCT. PROMOTION., we helped position Boucher Volkswagen of Franklin for immediate success.

PeopleProcessProductPromotion
27% Growth in Month One!
27%
Growth In Our First Month!

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Growth In Our First Month!

The Challenge

After working with a large national agency and failing to generate meaningful growth, Boucher Volkswagen of Franklin decided to take a different approach.

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New Car Sales
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Meaningful Growth
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Advertising Accountability

The Solution

Executing a disciplined strategy built on data, transparency and continual optimization combined with connecting the right inventory and offers to shoppers actively in the market drove instant, measurable results.

Disciplined Strategy
In-Market Shoppers
Continual Optimization

The Results

By activating targeted campaigns that maximize reach and efficiency, new VW sales grew from 44 in April to 54 in May--a 27% increase in our first month!

Maximized Reach & Efficiency
27% Growth in Month One
"Having already seen the success Mudd Advertising was driving at 14 other Boucher locations, the team put their trust in Mudd's People Before Platform philosophy™."
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