The 2026 Mudd Advertising Playbook distills 45 years of automotive-exclusive marketing experience into 38 pages of benchmark data, proven strategies, and tactics dealers can put to work right away. Built specifically for the retail automotive landscape, it goes beyond generic marketing advice to address the realities dealerships actually face: shrinking margins, rising acquisition costs, and the need to prove attribution across every touchpoint. It's a free download, no strings attached, and a useful reference whether you're refining an existing strategy or building next year's plan from scratch.
Dealer principals, GMs, and marketing decision-makers who want data-backed strategies specific to automotive retail rather than generic advertising advice.
It spans engaging online shoppers, the future of leads, utilizing better data, automation and much more. Plus, it includes real, verified results of successful strategies and tactics dealers have experienced.
