Blogging: Tips to Help with Writer’s Block

How come I can’t think of anything to write about?


Blogs are an increasingly important part of any website, but sometimes it’s hard to figure out what to write about. Whether you are a chronic sufferer or just dealing with the occasional hindrance while coming up with something good to enter in your blog, at one point or another, everyone suffers from writer’s block. The rules for blogging with TargetClick are simple and being part of the company, everyone is expected to share a blog. About once a quarter, we are asked to contribute a 300-word post about industry updates, digital data or share our experiences with client campaigns. It’s how we keep our social up to date, interesting and fun.

But what happens when you can’t come up with anything to write about? After staring at your computer screen or blank piece of paper for hours – feeling more and more frustrated by the inability to think of a potential subject – you begin to lose ambition and decide just to settle on a subject that will get the job done. Don’t lower your standards! Write something you’d be proud to share with the world.

Writer’s Block Tips

Follow these tips that I use to overcome writer’s block:

Make a list of potential ideas. Things that interest you or you excel at, things that are relative to the company or the environment you work in.


From that list pick a couple that you know a lot about and can think of a good opening sentence to get the ball rolling.

Don’t think, just write. Don’t stop writing. Write about anything and everything. Go way, way over your word count limit. Generally, you’ll find a groove and before you know it, you’ll be half way done with your post. Then go back and get rid of all the extra stuff you don’t need.

If none of that works, go to bed. Seriously! Depending on whether you’re a night owl or an early bird, you’ll either get ideas later in the night or early in the morning after you wake. Thanks to the circadian clock, you’ll be less likely to ignore the distractions around you like when you’re most focused in the day and that can actually help.

The most important tip, don’t stress. If you have fun writing your blog post, there is a good chance that others will have fun reading it!


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