Facebook, Instagram, LinkedIn, Twitter — is your business using these helpful tools to your company’s best potential? That seems to be the million dollar question. Here are some tips and tricks to help you maximize engagement when utilizing these social networks.
Social media has the power to connect others through conversation and engagement. We need to look at social media as a tool that helps us distribute information and engage with others who are interested in the same topic. If you want to grow and enhance your business, you need to use proven tools to expand your research in this rapidly evolving medium.
Familiarizing yourself with profiles and connections to learn how to best engage with your target audience is an integral part of social media and paid content. Doing this helps achieve a better understanding of what your clients want, and identifies the means to best promote your service to potential consumers through content distribution, promotion, and social aspects. Accommodating the needs of your clients is key. When it comes to the promotional aspect, some businesses think they may be able to get away by populating their own social media, but statistics show that they are wrong.
According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, while 80% indicated that their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
So what are you waiting for? The longer you wait, the more you have to lose. Social media marketing can help lead to more customer clientele, more traffic, and more conversions when done properly. Interested in learning more? Feel free to reach out to us, we would love to help!