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What is in a Brand?

I ran across this infographic recently that takes a humorous look at the importance of a brand. Although I don’t actually recommend getting a tattoo (see tip #3), I do recommend that you at least take a look at #5: Great Moments in Brand History. As a designer, mega brands like Nike, Starbucks and Apple have always been a source of inspiration. It isn’t simply about the look of a brand. It goes deeper than that. A brand is an emotion and an experience. We can use these brands as models for our own. And who knows, maybe your brand will become the next trendsetter.

 

Image source:  Fast Company

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