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What is Edgerank?
If you have ever wondered how Facebook decides which posts to display on your newsfeed, keep reading. Edgerank is the magical algorithm that Facebook uses to determine what posts appear and it looks like this:
Don’t get discouraged if you think that just looks like a complicated math problem. Let me break it down for you. The three components that the Edgerank formula consists of are: Affinity, Weight and Time Decay.
Let’s start with Affinity. This is basically determined by your relationship with someone. People you interact with more often are more likely to pop up higher on your newsfeed. Keep in mind that this is a one-way street. Just because someone appears in your feed a lot doesn’t mean you appear on their feed as often.
Weight is the next component of the formula. Different types of content hold a different weight in the eyes of Facebook.
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