What is VIN NINJA™?

VIN NINJA™ creates text ads in AdWords and Bing for each unique condition-year-make-model combination in a dealer’s inventory.

When a new condition-year-make-model combination appears in a dealer’s inventory, a new ad is created.

When a combination no longer exists in the dealer’s inventory (e.g. because all vehicles of that combination have been sold) VIN NINJA™ pauses the corresponding ad.

If the combination reappears in the dealer’s inventory, the ad is updated with the new information and is re-enabled.

VIN NINJA™ with Payments allows dealers to show a real-time payment in the ad copy. Because so many consumers base their purchase decision on the monthly payment price, this addition drives more clicks and better on-site engagement.

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