Traditional Media Buyer

Traditional Media Buyer

Mudd Advertising’s™ Mission
We are committed to helping our clients, co-workers, and communities succeed.

Our Pledge
We pledge to exceed expectations by creatively developing and delivering results-oriented advertising and marketing strategies through innovation, integrity, hard work, and a passion for quality customer service.

Our Values
Loyalty, passion and team work

The purpose of a Traditional Media Buyer is to plan and buy media on behalf of our clients. Mudd Advertising’s tag line is “We Love it When You Succeed.” In this position, “success” is ensuring timely completion of client-approved media schedules within specific budgets.

Essential Job Duties

  1. Initial client startup and maintenance
    • Research all available media in market
    • Set up and maintain internal systems
    • Identify client needs and budget
    • Effective use of data to create most effective, targeted media buy
  2. Create relationship with media salespeople to negotiate and complete buys
    • Negotiate quarterly/annual TV, cable, radio, newspaper, magazine and outdoor rates, as well as added value
    • Create and track media schedules from beginning to end to ensure objectives have been met
    • Revise media proposals as needed within each month
    • Manage makegoods, set up under delivery schedules resulting from post analysis and resolve reconciliation problems with stations
    • Traffic creative assets to media partners
  3. Assist in media team growth through training and new business
    • Ensure client’s objectives are met regularly
    • Identify and communicate opportunities for additional AGI

Key Results Areas

  1. Highly effective negotiations to meet client objectives
  2. Ability to meet necessary deadlines
  3. Manage multiple clients, good time management

Knowledge, Skills and Abilities Required

  1. Excellent written and verbal communication
  2. Strong attention to detail
  3. Master Excel and Strata

Apply for position

  • Accepted file types: pdf, doc, docx.
  • Accepted file types: pdf, doc, docx.