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Traditional and Digital Marketing: Best of Friends
As a digital marketing company, you might think we preach all digital, all the time. That’s not necessarily true. As a part of Mudd Advertising, a company that’s been in advertising for more than 30 years, we are constantly exposed to the value of all types of marketing. We see dealers sell 50 cars in a weekend off a direct mail piece, and know that radio jingles can be a staple in one’s morning drive. That’s why it’s so important to connect traditional and digital efforts and make sure they work together.
Just for fun, let’s take a moment to see how many clichés we can find about this:
- Bridge the gap
- Right hand talking to the left hand
- All on the same page
- Synergistic Solutions
- Seamless integration
- Produce a TV spot publicizing a specific campaign and driving viewers to a dealer’s website, place a banner on the home page of the site so it’s the first thing users see, direct said banner to a conversion page that elaborates on the offer and gives the user an opportunity to take advantage of it.
- Use a direct mail piece to take potential customers to a Personalized URL (pURL) where they can watch a video and submit a form to receive an offer, than use the call center to contact customers who activated their pURL, but didn’t convert.
- Ensure our SEM campaign is running during the times when a national company is running prime time ads so that local branches (franchises, dealerships, etc.) can capture the web traffic, and then take them to a landing page that supports the same offer they just saw on TV.
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