For many companies, the mingling of traditional and digital advertising is becoming crucial. At Mudd, we’ve mastered the art of traditional and digital integration. Combining these two strategies has allowed us to generate cohesive marketing messages across all channels for a wide variety of clientele. Our ability to streamline the creative process has not only made a difference for clients, but has allowed us to become more efficient in crafting the most compelling advertisements possible.
Seventy one percent of consumers perform an online search because of an ad they saw on TV. When we consider the fact that 50% of mobile phone users use mobile as their primary internet source, it’s easy to see how important a traditional/digital hybrid marketing strategy really is. Users can see a television advertisement and search for a relevant term even before the ad is over by simply pulling out their smartphone. What this means to us is that consumers want information right here and right now, and fortunately we have a solution.
Designed to give the consumer what they want, when they want it and in a meaningful way, conversion pages are just one aspect within our comprehensive marketing strategy. We don’t mess around with inventory listings, category pages, or internal search functions; we bring the customer exactly what they are looking for as quickly as possible. By directing a consumer to a single page that highlights the same details mentioned in the TV ad they just saw, we’re creating a message that’s targeted, cohesive and comprehensive.
That is just one example of how we bridge the gap between traditional and digital marketing. By integrating our production studio, print and signage division, business development center, direct mailing expertise and digital marketing division, Mudd brings a powerhouse of advertising avenues that all work together under one roof. We have the ultimate marketing solution to any problem a company may face, and we’re proud to have the results to prove it.
To learn more about our comprehensive marketing strategy, call us at 1.800.367.6833.