The Digital Dealer Conference and Exposition is where the automotive industry comes together to share ideas in digital marketing. The 14thDigital Dealer took place May 7-9 in Orlando, FL and I was fortunate enough to attend with Zac Keeney, Rob Mudd and Michael Mudd. Take a look at the pictures below of a little insight to the experience.
We arrived at the Rosen Shingle Creek hotel on Monday evening and checked in to our rooms. Orlando in May was a welcome sight after the unwelcome snowfall in Iowa just a week before.
We checked in and were gifted with standard conference-style credentials (everybody loves those).
Check out the Mudd and TargetClick Booth (number 530) all set up prior to the start of the conference.
This is where the team gathered to meet with dealers as they moved through the exposition. It didn’t hurt that we were right by all the food tables, so we got a lot of traffic.
Dealers stopped by to learn about what we could offer them. We heard a lot of “Oh, when did Mudd get into digital?” so we were able to educate a lot of people on TargetClick and our digital marketing services. Sorry, no pictures of this part – I was too busy chatting!
I was glad we were able to attend a couple of sessions and learn more about what the dealers are learning. I sat in on the Wednesday morning Keynote by Avinash Kaushik, a Googler.
He talked a lot about a user’s landing experience, and I was nodding along as I thought about the value and success of our Conversion Pages.
Rob Mudd made a great presentation on Wednesday afternoon about Certified Pre-Owned cars, highlighting how Market, Media, Message and Measurement can help lead to dealer success.
Then on Thursday morning Zac Keeney represented TargetClick and talked about how dealers can use their manufacturers’ big money to drive local search and benefit them directly.
That pretty much wrapped up our experience at DD14, and we were off to the airport to make our way back to Iowa. Please be done snowing!
For a copy of Zac’s or Rob’s presentation, please leave a comment below.