Tag

marketing

Nirvana, Burritos and the Dollar Shave Club: Going Viral with Surprise Marketing

Wanna go viral? Take a lesson from Nirvana, burritos and the Dollar Shave Club. 20 years ago when Nirvana released their album Nevermind, I believe they rose to popularity partly because they hit a desired balance of familiar and the unexpected. Take the song Lithium, for example. The song begins with the guitar outlining harmonies in the very familiar...

Branding is Consistency

Working for Mudd, a full-service advertising agency, allows me a behind-the-scenes perspective on branding ones business.  Mudd prides itself on having abundant marketing solutions for customers and consistently branding the customer and their products across a multitude of platforms. While trying to quench this insatiable desire of providing options, we keep specific, measurable goals in mind....