Tag

marchex

How to Guarantee That Your Call Tracking Numbers Are Always Shown

Marchex, DialogTech, and even Google allow you to replace phone numbers on a client’s website with call tracking numbers. But if there are multiple systems trying to rewrite phone numbers on the same website, the last rewrite / number-replacer script to load is the one that finally wins. So, if your number replacer script isn’t...

How to Use Marchex JavaScript Rewrite in Google Tag Manager

Yes, you can use the Marchex JavaScript rewrite in Google Tag Manager. Here’s how it’s done. Create a JavaScript Rewrite In Marchex, create your JavaScript rewrite. Of course, be sure to specify the referring domain for use later in your _vsrefdom URL parameter.    Copy the JavaScript Rewrite Script Scroll to the bottom of the JavaScript Rewrites...

How to Set Up Keyword Level Tracking with Marchex

Marchex is a great call tracking system. But their documentation isn’t as thorough as it should be, in my opinion. In fact, when it comes to keyword level tracking, there isn’t any documentation at all. So, when I had to set up keyword level tracking for a client, I called Marchex’s support. Their support is...

How to Send Call and Campaign Data from Marchex to Google Analytics

We recently switched to Marchex for call tracking. With Marchex, we hoped to be able to attribute calls to the source, medium and even keyword. Marchex has a Google Analytics “postback” feature which will send a pageview to Google Analytics. We can specify the URL. However, it’s not possible to send any kind of tracking...