A wave of pre-roll video is generally followed by a wave of search volume and foot traffic, meaning viewers are more inclined to search after watching the video.

Content marketing focuses on the strategy behind the creation and sharing of your content, so that your message is being effectively packaged and delivered to the people you’re trying to reach.

When performing an audit of your site, there are a few key areas to focus on. First and foremost, each page should have one clear keyword topic to avoid cannibalization. Careful not to repeat that keyword multiple times on the page, as that could be indicative of spam. Take a look at how your site...