The Basics of SEO

Tired or afraid of getting little to no results from your time and money spent on SEO for your small business? Despite what most “SEO experts” want you to believe, the fundamentals of SEO are easy to understand, simple to execute, and (most of the time) require little or no specialized knowledge, even if you’re a beginner. In this guide, I expose...
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How to Query Google Sheets by Column Name / Label

The ability to query Google Sheets as though it were a database is absolutely awesome. There’s just one small challenge: You can’t reference columns by header labels, i.e. the names you add the first row of each column. This limitation exists probably because the first row of a spreadsheet is no different from all the other...
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Target Vehicle-Specific Search Queries in Paid Search

People are searching for the vehicles you have in your inventory. For example, someone is searching for (and wants to buy) a 2011 Meindl 246i (’cause it’s just about the coolest car never made). If a dealer who had that vehicle in stock were to create an ad specifically for the 2011 Meindl 246i and...
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