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Ethan Deyo

Are You Spending Money You Can’t Measure? Be More Effective with Local Search Marketing

When is the last time you used a phonebook? More specifically, when is the last time you used a phone book for its intended purpose? This does not include a booster seat for your kids, to prop open a door or as kindling in a fire (don’t try this; it doesn’t work).  I want to...

Ten Ways to Maximize your Website Redesign Experience

Are you avoiding a website redesign like the bubonic plague, a double root canal and that creepy girl from The Ring combined? Is that because you’ve had a horrific web development experience in the past? Avoid a repeat performance by preparing yourself, your team and your chosen design and development firm for a smooth process...

We’ve Been Bad about Blogging so our New Year’s Resolution starts today!

I know that New Year’s resolutions are traditionally reserved for, well, the “new year.”  But I thought we’d get a head start.  You may have noticed that our blogging efforts started out strong, then dwindled a bit and now, they’re absolutely dismal.  For this, we are sincerely sorry.  As a small business, sometimes we have...

4 Takeaways from an Awesome AMA Higher Ed Symposium

In a session called “Social Media that Matters,” Melissa Whetzel and Michael Haskins shared their insights from years of experience in promoting the College of Charleston through social media. For its size, the university has caused a real stir in the social media world. With slightly more than 10,000 undergraduates, the school has more than...